LA VIE NEW YORK was originally founded in 2010 as La Vie by Vie International Group based in Kyoto, Japan.

La Vie was created baby products combining function and style for modern parents. The design of La Vie products was inspired by “Kawaii” - “Cute” in Japanese. Its functional and unique design quickly gained success in Japan as must-have items among modern parents.

In Feb 2010 , the company launched a new baby collection “LA VIE NEW YORK” focused on “chic and cool”, “innovative” and “multifunctional” products for urban parents who are busy, yet still desire to be stylish and to have a comfortable and enjoyable family living.


LA VIE NEW YORK is created by our design team in Soho studio, New York - a city that has an endless source of inspiration for artists, dancers, actors, musicians, writers, architects and designers. We stay up to date on all modern trends for styles, colors, fabrics and technology and our inspiration comes directly from there.

We also pay special attention to quality and safety of our products since it is very important for us and our customers. All of La Vie's products are inspected based on high quality control standards in Japan.

Our mission is to offer the best products available to parents and babies around the world in order to make parenting and family life easier and more enjoyable.

All design, images and site content are copyright (c) 2010 LA VIE NEW YORK, VIE INTERNATIONAL GROUP All Rights Reserved.